Revenue Generation
Helping Hampshire rugby clubs grow sustainable income, make better use of facilities and build strong commercial partnerships.
Hampshire RFU is proud to be one of the first county pilots for this new and exciting work funded by the RFU. The Revenue Generation Consultant represents a significant resource for Hampshire RFU, designed to support 4 clubs during the 18 month pilot, but with the ambition to share learning and create sustainability for this work beyond that time.
Our aims
- Identify and unlock new income streams tailored to each club.
- Increase facility utilisation through venue hire, events and community partnerships.
- Improve operational efficiency and reduce costs through contract reviews and best practice.
- Grow sponsorship, advertising and partnership revenue.
Core services (how we help)
- Club-level commercial audits and opportunity mapping.
- Facility calendar planning and bookings optimisation.
- F&B review and income improvement recommendations (where applicable).
- Supplier negotiation and cost-savings support.
- Commercial campaigns, sponsorship prospecting and partner onboarding.
- Performance reporting and KPIs to track progress.
Deliverables & indicators
- New revenue streams – ideas & pilots
- Increase bookings – venue utilisation
- Cost savings – supplier renegotiations
- Partnerships – local sponsors
Working with clubs
Our work is collaborative and focused on a small pilot group of 4 clubs. We recognise volunteer time is precious — so recommendations are practical, low-administration, and designed to protect the rugby programme.
Please complete the form (button below) to express your clubs interest in being part of this pilot.
Future content (coming soon)
- Published case studies from pilot clubs.
- Toolkits (venue hire playbook, sponsorship pack templates).
- F&B quick wins checklist and sample supplier agreements.
Questions or ready to explore revenue support for your club? Contact our team at revenue-generation@hampshirerfu.com.
