Alatar Ltd Announced as Sponsor of Hampshire U18 Girls Representative Rugby Team
Hampshire RFU is delighted to welcome Alatar Ltd as the new sponsor of the Hampshire U18 Girls representative squad for the 2025 season.
Based in Hampshire, Alatar Ltd is an independent consultancy specialising in executive leadership, strategy development, innovation, and project delivery. Founded by Commodore Steve Prest following his retirement from the Royal Navy in 2024, the company’s mission — “helping brilliant people to do amazing things” — resonates strongly with the ethos of Hampshire’s thriving girls’ rugby community.
During his 25-year naval career, Steve served as a Weapon Engineer Officer, leading major capability programmes and translating cutting-edge technology into practical frontline capability. Since its launch, Alatar has worked with a diverse range of clients to solve complex challenges and deliver strategic success across the Defence Sector and beyond.
Hampshire RFU Executive Director Tim Dancer added: “We’re thrilled to have Alatar’s support for our U18 girls’ squad. Partnerships like this make a real difference in enabling us to reach our mission of enhancing playing experiences for all. Alatar’s sponsorship helps provide the environment and opportunities for talented young players to develop and represent Hampshire with pride.”
This exciting partnership reflects a shared commitment to teamwork, excellence, and enabling potential — values at the heart of both Alatar Ltd and Hampshire RFU.
