Hampshire RFU is pleased to announce the appointment of Shane Castle as its new Revenue Generation Consultant, as part of the county’s ambitious 18‑month pilot project to support grassroots clubs in becoming more financially resilient.

This initiative, one of only 2 pilots in Constituent Bodies in England, is funded by the RFU and fully aligns to Hampshire RFU’s mission of increasing investment in Hampshire clubs. It is designed to help community clubs unlock new income streams, reduce costs, and build long-term sustainability.

Strategic & Practical Support

In his role, Shane will work hands-on with a cluster of 4 clubs across Hampshire, helping them to identify and capitalise on under‑utilised assets such as clubhouse bars, function rooms, car parks, and pitches. He will also advise on operational efficiencies, enabling clubs to reduce costs and reinvest savings into their core rugby activities.

Shane brings a wealth of proven experience and passion to the role, with over 20 years of hospitality, revenue generation and business development, including being National Account Manager with Diageo. His voluntary roles within rugby include managing, coaching and being an active member of the committee at Gosport & Fareham RFC, where he has also supported their sponsorship and commercial growth. His appointment reflects Hampshire RFU’s commitment to bringing fresh, expert-led investment and ideas into the grassroots game.

Neil McRoberts, Chair of Hampshire RFU, said:

“We are thrilled to welcome Shane Castle into this key role. His expertise will be instrumental in helping our clubs maximise their potential, not just on the pitch, but as thriving community hubs. This pilot is a demonstration of our long-term commitment to our mission of increasing investment into the game we love.”

How It Works

Over the duration of the 18-month programme, Shane will:

• Collaborate with club leadership teams to run financial diagnostic reviews.
• Develop tailored commercial strategies for each club, based on its unique assets and opportunities.
• Facilitate shared services and best-practice sessions across the cluster of clubs, promoting knowledge exchange and economies of scale.
• Support clubs in implementing new revenue-generating initiatives, such as venue hire, hospitality, and non-matchday events.

These efforts are aligned with Hampshire RFU’s broader facilities and funding work, which includes helping clubs to secure grant funding, optimise their physical infrastructure, and modernise operations.

Looking Ahead

The next step will be for Shane to establish a criteria to help select clubs to be part of this pilot, ensuring that we can deliver on the ambitious target of helping clubs to increase their revenues.

By the end of this pilot, Hampshire RFU aims to provide a proven, replicable model for sustainable growth that can be scaled. The learnings from Shane’s work will inform future support structures and potentially shape how community rugby clubs across the county approach commercial development.

For more information, go the Revenue Generation website page here or contact Shane at revenue-generation@hampshirerfu.com